Filming & Editing
Filming
For our videos we use a green screen and ‘chromakeying’ - a technique that enables us to put whatever background we like behind the presenter - even an animated one. Our filming studio is set up as shown:
We use five lights - two bright ones directed at the presenter, one acting as a backlight, and two directed at the green screen itself so that it is a flat colour onscreen. We also use two cameras, one positioned centrally which records the full view of the presenter and the product, and one which zooms in on certain aspects of the product for close-ups during a demonstration. We record with both cameras simultaneously and then edit the close-up shots in over the full view later. We have one microphone set up around the presenters neck which is connected to the main camera so we can record high quality sound without any background noise.
Editing
To edit our videos we use an editing program called Sony Vegas which is perfect for what we intend to do. First we import the full-view video into the main workspace, then we import the close-up video into the ‘trimmer’ workspace. This enables us to see both videos at the same time and to work on them together. Excess video at the beginning and end are trimmed off first, then we start matching up the close-up shots in with the wide shots, clipping sections of the close-ups so they correspond with the sound and video of the main video. This can be tricky to master, as we only use the sound recording from the full-view camera, and if the clipped section is even slightly out of synch it will look very strange. Once the various close-ups are included in the main video we begin chromakeying the background. We black out the green screen behind using the chromakeying function in Sony Vegas, adjust it so that we have a solid definition between the presenter and the background and then simply drag and drop the required background image onto another layer behind the main movie and stretch it out so it covers the entire length of the film. We use another separate layer for the Medisave TV logo, this time above the movie itself, and this again covers the entire length of the film. For the ending, we simply fade to solid black, then use the background and a big logo together with a shimmering visual effect and a twinkly sound effect to finish off the film.
We save and render this video, adjusting it to the right size for our website and then upload it so it shows in the video section of the product that is being demonstrated. The Littmann Stethoscope Spares video is an excellent example of what our finished videos look like and contains all the elements described above.


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